Get high response rates while developing long-term customer relationships. Let Avalon manage all aspects of games, contests and sweepstakes administration.  The long-term benefits of sweepstakes lie in the ability to capture online information and use it to more effectively communicate with prospects and customers. Sponsoring a sweepstakes has many benefits, including: Increased website visibility, intrinsic-value email enhancements, improved customer loyalty and  assist in organic search optimization.